Technology Cheerleader
I was thinking about user-participation and community as it pertains to Web 2.0 and wondering how exactly we are to go about getting our users to adopt the tools that we provide. With the myriad of choices available, how do we convince users that it is our community that they should hang out in? Our tools they should use? I think that with the extremely distributed nature of community on the Web today, this is not only a frustrating question for community builders, but for users as well.
As a user myself, I have accounts with photo storage communities, bookmarking sites, online calendars, an Ajax start page, and I subscribe to 41 feeds in my Bloglines account. I have diligently cataloged all of my personally owned books on LibraryThing, created a profile on LinkedIn, made my titillating list of life goals on 43 Things, added 83 movies to my Netflix queue, and made wish lists on Kaboodle. But when I try and share much of my resulting data, I find that many of my friends and family don’t belong to the same communities that I do, and honestly could just care less.
I have a “family only” set of images on Flickr, the link to which I sent my mother with explicit instructions as to how to join. A week later I received an email telling me she had signed up with a link to her vacation photos that she had put up on Yahoo!Photos. This was all reminiscent of the Kodak Gallery debacle last year.
I would love to set up a “for:” tag in delicious for everyone I know and send them fyi bookmarks to their accounts, but only one person I know uses it, and he doesn’t check his inbox. I’d enjoy teaming up with friends and people I know on 43 Things to cheer each other on to reach goals, but again, don’t know anyone that uses it. Sharing my Netflix queue with friends would be cool, if I knew anyone with an account. I joined Friendster a year ago, didn’t know anyone there, felt like a loser, and left, too embarrassed to return. My Wayfaring map of the garment district in NYC goes unseen by any of my acquaintances, as does my personal Movie Database, and my birthday Kaboodle went unheeded this year.
If I can’t, as a fellow user, get the people that I know to use the tools that I think are effective, what are communities to do? Do we need to be technology cheerleaders in order to get people to try out the tools that we provide and then continue to cheer them on so that they actually use them?
I have just created an Intranet for my entire family on Jotspot and am really putting my foot down about making everyone join. It’s too bad we can’t strong arm our users in this way. I’m finding that everyone is very excited, and relieved to have everything all in one place; a blog, shared calendar, polls, profiles, recipe wiki, etc. And further they are excited that they didn’t have to create it, nor will they have to maintain or groom the space. So is part of the answer that we also need to make life as easy as possible on users as an incentive to participate? I’d love to hear other ideas people have for focusing users’ attention.
